For business
Digital advertising can put your logo in front of someone in milliseconds. It cannot get them to walk three streets over. Place a reward at your door and pay for the people who reach it.
The argument
Spend the same money two ways and the funnels look comparable until the last row. One of them is counted. The other is a model, and it is the row every campaign is judged on.
Display uses a $6.50 CPM, 62% viewability, a 0.08% click rate and the 0.09% impression-to-visit figure ad platforms model. That last row is the one to look at: it is not counted, it is estimated, and it does not follow from the clicks above it. In the right-hand column every row is a thing that happened on a device inside your radius.
The unit
Every metric on the market is a proxy, and every proxy has a script that produces it for less than a cent. Presence is the exception, and it is the exception for a reason that does not erode with better hardware: the cost is physical.
A claim requires a device at a coordinate, agreeing with its own satellite fix, the radio environment around it and the motion that got it there. None of those has a data centre equivalent, which is why the fraud rate is not a number we have to manage down.
The engagement is not inferred from a click and it is not modelled from a panel. Somebody chose to walk to your address, and the record of it is written at the moment they arrived rather than reconstructed afterwards.
Gate the reward on a purchase, a follow, a signup, a scan of the product on the shelf, or on nothing beyond turning up. The verification underneath is identical in every case, so the ask can change between campaigns without changing the guarantee.
Fund a campaign in the asset you already hold, or in no asset at all. A voucher at the till and a box on a doorstep need no chain and no wallet. Where a token is involved a network is configuration rather than an integration, so one campaign can run across several at once and the person claiming never has to know which.
Use cases
Place an offer at your door with a tight claim radius. It can only be taken by someone standing there, so the redemption you see is a person who came in, not an ad someone scrolled past.
Festivals, matches and conferences become a temporary layer of assets that expire when the event does. Attendance is what unlocks them, so the reward reaches the people who actually turned up.
A wallet is free to create, which is why airdrops get farmed. Requiring physical presence puts a real cost on each additional claim, because nobody is in forty cities at once.
Chain assets into a trail so visitors move along it in order. Quiet streets, secondary sites and off-peak hours can carry the rewards that busy landmarks do not need.
Setup
This is the whole flow. Make the four choices and publish, and see what each one does to the ground you are holding and the price of a person at your door.
The ring is drawn to scale against the plate. Nothing here needs a developer: four decisions, then publish.
Measurement
Location data is the most sensitive category there is. You receive the counts you need to judge a campaign, and nothing that would let you follow an individual around.
Verified visits only
No impressions, no clicks that never became a visit. A campaign spends when the protocol has verified a person on-site.
Get started
The self-serve portal is in progress. Until it lands, we set campaigns up with you directly. Tell us the location and what you want to place.