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For business

Buy arrivals, not impressions

Digital advertising can put your logo in front of someone in milliseconds. It cannot get them to walk three streets over. Place a reward at your door and pay for the people who reach it.

Talk to usHow verification works

The argument

Where the counting stops

Spend the same money two ways and the funnels look comparable until the last row. One of them is counted. The other is a model, and it is the row every campaign is judged on.

Bought as display

  1. Impressions served769,230Counted
  2. Rendered in view476,922Counted
  3. Clicks615Counted
  4. Store visits692Estimated
$7.23per modelled visit

Bought as arrivals

  1. Saw the pin nearby55,177Counted
  2. Opened the drop12,139Counted
  3. Walked to it2,185Counted
  4. Claimed at the door1,923Counted
$2.60per verified arrival

Display uses a $6.50 CPM, 62% viewability, a 0.08% click rate and the 0.09% impression-to-visit figure ad platforms model. That last row is the one to look at: it is not counted, it is estimated, and it does not follow from the clicks above it. In the right-hand column every row is a thing that happened on a device inside your radius.

Use cases

Four ways people use it

Retail & hospitalityCost per verified arrival

Turn a location into a reason to visit

Place an offer at your door with a tight claim radius. It can only be taken by someone standing there, so the redemption you see is a person who came in, not an ad someone scrolled past.

  • Radius tuned to the doorway rather than the postcode
  • Redemption recorded at the moment of arrival
  • Works across a chain without per-store integration
Events & venuesOn-site engagement

A claimable map for the length of the event

Festivals, matches and conferences become a temporary layer of assets that expire when the event does. Attendance is what unlocks them, so the reward reaches the people who actually turned up.

  • Time-boxed assets that expire on schedule
  • Wide radii for grounds, tight ones for stages and stands
  • Higher verification thresholds for high-value drops
Token & NFT projectsSybil resistance

Distribute to people, not to wallets

A wallet is free to create, which is why airdrops get farmed. Requiring physical presence puts a real cost on each additional claim, because nobody is in forty cities at once.

  • Geographic distribution across chosen markets
  • Per-device claim limits inside a radius and window
  • Public claim record on Solana
Cities & tourismFootfall distribution

Route people through the places you want used

Chain assets into a trail so visitors move along it in order. Quiet streets, secondary sites and off-peak hours can carry the rewards that busy landmarks do not need.

  • Sequenced quests across multiple sites
  • Off-peak weighting to spread demand
  • Aggregate arrival counts, never individual traces

Setup

Four decisions, no engineering

This is the whole flow. Make the four choices and publish, and see what each one does to the ground you are holding and the price of a person at your door.

Where it sits

In the portal this is a pin you drag. The coordinate is the whole address the asset ever gets.

Storefront25 m radius
Claim radius25 m
Placement fee$0.09
Per arrival$2.09

The ring is drawn to scale against the plate. Nothing here needs a developer: four decisions, then publish.

Measurement

What you get, and what you do not

Location data is the most sensitive category there is. You receive the counts you need to judge a campaign, and nothing that would let you follow an individual around.

What is countedA verified arrival inside your radius
When it is countedAt the moment of claim, not inferred later
What you receiveAggregate counts by location, time and campaign
What you never receiveIndividual movement traces or identities

Get started

Put something at your door

The self-serve portal is in progress. Until it lands, we set campaigns up with you directly. Tell us the location and what you want to place.

Start a conversationSee when self-serve ships