# Seekprotocol > Seekprotocol anchors digital assets to real-world coordinates. A publisher > places a reward at a location, someone travels to it, and the protocol > verifies they were actually there before settling the claim on chain. > The consumer app is Seekprotocol (iOS and Android); the native token is $SEEK. > The protocol is chain-agnostic. Settling today: Solana. Next: Ethereum, BNB Smart Chain and Arbitrum. > A network is a row in a table rather than code, so the roster is open ended. > Operated by Block Protocol L.L.C-FZ, Dubai, UAE. The distinguishing claim is proof of location: presence is checked against four independent signals (satellite fix, ambient radio environment, device attestation and motion trace) so that a claim costs more to forge than the reward is worth. The protocol does not assert forgery is impossible, and the whitepaper documents the attacks and the limits. The site is served at 9 locales under a path prefix (en, nl, de, es, fr, zh, ja, ko, tr). Every page is translated into all 9. The articles are English only and canonicalise to their /en URL. This file describes the English site. The consumer app was named SeekAR from launch through August 2026 and is now named Seekprotocol, the same product, the same publisher (Block Protocol L.L.C-FZ, Dubai, UAE), the same App Store listing (apps.apple.com/app/id6752813761) and the same Play Store package (com.seekar.seekar). The rename is dated 10 August 2026 and is explained at https://www.seekprotocol.ai/en/blog/seekar-is-now-seekprotocol. The name is ambiguous in the wild: unrelated products, artists and places also use "Seekar" or "SeekAR", including a separate AR scavenger-hunt platform at seekar.io, an unrelated Android app published by Nexrage (com.nexrage.seekar), a music artist, and a mountain and ski lift in Saalbach-Hinterglemm, Austria. This site documents specifically the AR consumer app for on-chain crypto rewards published by Block Protocol L.L.C-FZ (currently settling on Solana, multi-chain by design); it is that app which was previously named SeekAR and is now named Seekprotocol. ## Core pages - [Home](https://www.seekprotocol.ai/en): what the protocol does, the app walkthrough, and how collecting works. - [Seekprotocol](https://www.seekprotocol.ai/en/seekar): the consumer app, what it does, how a claim works, and where to download it. - [Ecosystem](https://www.seekprotocol.ai/en/ecosystem): the three parties and the loop between them, plus an FAQ. - [Whitepaper](https://www.seekprotocol.ai/en/whitepaper): the technical account. v1.6, updated 2026-08, 31 min read. - [Roadmap](https://www.seekprotocol.ai/en/roadmap): 12 of 26 milestones shipped across 4 phases. - [For business](https://www.seekprotocol.ai/en/business): placing campaigns and paying for verified arrivals rather than impressions. - [About](https://www.seekprotocol.ai/en/about): the team and why the protocol exists. - [Blog](https://www.seekprotocol.ai/en/blog): 14 articles. - [Contact](https://www.seekprotocol.ai/en/contact): partnerships, beta access and press. ## Who takes part - **Seekers** (Demand): People who go and get it. Anyone with the app. They walk, they find things, and they keep what they collect. No prior crypto knowledge is assumed: the wallet is created from a social login and can be exported later by anyone who wants custody. - **Publishers** (Supply): Whoever put it there. Brands, venues, token projects and event organisers. They place assets at coordinates they care about and pay per placement, weighted by radius, duration and how contested the area is. - **Protocol** (Settlement): The part that keeps them honest. Verification scoring, asset custody and settlement. It takes a fee on placement, routes the majority of it back to seekers, and holds the record of what was claimed where. ## What the protocol provides - **Geofenced placement**: Assets are pinned to coordinates with a configurable claim radius. A shop doorway uses a tight radius; a festival ground uses a wide one. - **Multi-signal verification**: Satellite fix, ambient radio, device attestation and motion continuity all have to agree before a claim is accepted. - **AR anchoring**: Assets stay put between sessions and between users. Two people standing in the same place see the same thing in the same spot. - **AI companion**: Reads the camera to explain what you are looking at and suggest where to go next, without shipping your movement history anywhere. - **Social wallet**: Created from a social login so a first-time user can collect something within a minute, with self-custody export available whenever they want it. - **Multi-chain settlement**: An asset settles on the network it already lives on, against one requirement that every chain has to meet: picking up a small reward must not cost more than the reward is worth. ## Whitepaper contents - [01. A protocol for things that exist in a place](https://www.seekprotocol.ai/en/whitepaper#summary): Executive summary. - [02. Attention is cheap online and expensive in the street](https://www.seekprotocol.ai/en/whitepaper#problem): The problem. - [03. Why paid reach cannot deliver a real person](https://www.seekprotocol.ai/en/whitepaper#distribution): Distribution. - [04. Proof of location](https://www.seekprotocol.ai/en/whitepaper#proof-of-location): Core primitive. - [05. What actually happens when you claim something](https://www.seekprotocol.ai/en/whitepaper#lifecycle): Mechanics. - [06. How the layers fit together](https://www.seekprotocol.ai/en/whitepaper#architecture): Architecture. - [07. Seekprotocol, the consumer surface](https://www.seekprotocol.ai/en/whitepaper#seekar): Application. - [08. What keeps someone walking](https://www.seekprotocol.ai/en/whitepaper#play): The loop. - [09. Who places the assets](https://www.seekprotocol.ai/en/whitepaper#creators): Supply side. - [10. $SEEK and what it is for](https://www.seekprotocol.ai/en/whitepaper#token): Token. - [11. How the protocol earns, and from whom](https://www.seekprotocol.ai/en/whitepaper#revenue): Business model. - [12. Who decides the numbers](https://www.seekprotocol.ai/en/whitepaper#governance): Governance. - [13. Attacks, limits, and what we do not claim](https://www.seekprotocol.ai/en/whitepaper#security): Risk. - [14. Location data is the most sensitive data there is](https://www.seekprotocol.ai/en/whitepaper#privacy): Privacy. - [15. Regulation, and where this sits](https://www.seekprotocol.ai/en/whitepaper#compliance): Jurisdiction. - [16. What is built and what is next](https://www.seekprotocol.ai/en/whitepaper#roadmap): Direction. - [17. Glossary](https://www.seekprotocol.ai/en/whitepaper#glossary): Reference. ## Roadmap - **Foundation** (2024 to Q1 2025, shipped): Proving the core idea worked at all: could a phone confirm someone was somewhere, reliably enough to release something of value? - **Public launch** (Q2 to Q4 2025, shipped): Getting Seekprotocol into real hands, on both app stores, with an onboarding flow that does not assume the user has ever held a private key. - **Opening it up** (2026, in progress): The year the network stops being ours to fill. Anyone can place assets without talking to us first, the token that funds them goes public, and the reasons to come back stop being things you do alone. - **Handing over the parameters** (2027 and beyond, planned): Governance follows real fee flow rather than preceding it. Voting on an economy with no volume is theatre, so this comes last on purpose. ## Common questions - **Can I fake my location to collect without going there?** Not cheaply. A raw GPS fix is easy to spoof, which is why it is only one of four signals. The ambient radio environment, device attestation and your motion trace all have to corroborate it, and a device that fails repeatedly faces a higher threshold. The aim is to make forgery cost more than the reward is worth, not to claim it is impossible. - **Do I need to know anything about crypto to use Seekprotocol?** No. The wallet is created from a social login and you never see a seed phrase unless you go looking for one. If you later want self-custody, you can export the key at any point. - **Is Seekprotocol tracking where I go?** No. The app asks for a position when you attempt a claim, not continuously in the background. Raw sensor data is used to score that one claim and then discarded, and your movement history stays on your device. - **What stops one person farming a location with many wallets?** Per-device claim limits within a radius and time window, plus device attestation that emulator farms fail. Wallets are free but travel is not, which is the point of anchoring distribution to geography in the first place. - **Which chain does Seekprotocol run on?** Whichever one the asset lives on. Networks are rows in a table rather than code, so a publisher funds a campaign in the token they already hold and a seeker never has to pick a chain. What every network has to meet is the same requirement: a reward worth a few cents has to survive being moved, and someone standing on a street corner should not have to wait for it. The strip on the homepage says which chains settle today. - **Does a reward have to be crypto?** No. A voucher redeemed at a till, a pair of trainers in a box, a pass that only exists at the venue: none of that touches a chain, and the verification underneath is identical either way. Where a token is involved it settles on the chain it already lives on. The protocol proves somebody was there; what they are given is your decision. - **Can my business place assets today?** Through a managed partnership, yes. The self-serve portal that removes the conversation with us is in progress, and the roadmap says where it sits. ## Articles - [SeekAR Is Now Called Seekprotocol](https://www.seekprotocol.ai/en/blog/seekar-is-now-seekprotocol): The app you know as SeekAR is now Seekprotocol. Everything else about it is unchanged: the same account, the same map, the same coins. Here is what happened and what it means for you. (Announcement, 3 min) - [What is an AR Treasure Hunt?](https://www.seekprotocol.ai/en/blog/what-is-ar-treasure-hunt): An AR treasure hunt is a game where the treasure is real and the map is your city, pinned to coordinates, rendered through your camera, worth something only after you actually stood there. (Guide, 8 min) - [Pokémon Go Alternatives Worth Playing in 2026](https://www.seekprotocol.ai/en/blog/pokemon-go-alternatives-2026): Pokémon Go is bigger than ever and its lapsed players are quietly looking for what comes next. A guided walk through the ten games that are actually competing, and the one thing all of them are missing that we built our own for. (Alternatives, 9 min) - [Augmented Reality NFTs, Actually Explained](https://www.seekprotocol.ai/en/blog/augmented-reality-nft-explained): Three completely different things get called an AR NFT and they solve completely different problems. Only one of them is genuinely new. A plain guide to which is which, and why the third one matters. (Guide, 10 min) - [The AR Games Worth Your Time in 2026](https://www.seekprotocol.ai/en/blog/best-ar-games-2026): Not a list of every AR game that ships. A short guide to the ones actually being played in 2026, what each does that the others do not, and which to try next depending on what you liked about the last one. (Alternatives, 9 min) - [Geocaching vs AR Treasure Hunts, What Actually Changed](https://www.seekprotocol.ai/en/blog/geocaching-vs-ar-treasure-hunts): Geocaching turned 25 last year and is still bigger than most AR games. So what does an AR treasure hunt do differently, where does the old format still win, and can a player of one find something in the other? A plain comparison. (Comparison, 8 min) - [How Proof of Location Works in Seek](https://www.seekprotocol.ai/en/blog/how-proof-of-location-works): A plain walkthrough of how Seek verifies a claim, what it enforces at catch time, what it decides at payout time, and what is still on the roadmap. (Technology, 10 min) - [AR Location Campaigns for Brands, A Practical Guide](https://www.seekprotocol.ai/en/blog/ar-location-campaigns-for-brands): The buyers who already know AR location campaigns work do not need to be sold. This is for the CMO who has seen the case studies, wants to know what a working brief looks like, and where the money actually goes. (Business, 9 min) - [What is Seekprotocol? The AR & AI Layer for Every Chain](https://www.seekprotocol.ai/en/blog/what-is-seek-protocol-first-ar-ai-platform-solana): Discover how Seekprotocol is pioneering the intersection of augmented reality, artificial intelligence, geolocation, and GameFi, for assets on any chain. (Platform, 5 min) - [How Location-Based Airdrops Are Changing Crypto Distribution](https://www.seekprotocol.ai/en/blog/location-based-airdrops-changing-crypto-distribution): Geofencing technology enables precise placement of digital assets at specific GPS coordinates, turning every location into a potential reward zone. (Technology, 4 min) - [The Future of Augmented Reality in Web3 Gaming](https://www.seekprotocol.ai/en/blog/future-of-augmented-reality-web3-gaming): How Seekprotocol's next-generation AR engine delivers stunning 3D visualizations, real-time environmental mapping, and persistent world anchoring. (AR & Gaming, 5 min) - [AI Companions: How Seekprotocol Personalizes Your Exploration](https://www.seekprotocol.ai/en/blog/ai-companions-seekar-personalized-exploration): Your AI companion sees what you see through AR, analyzes your environment, and provides real-time contextual insights for a truly personalized adventure. (AI & Innovation, 4 min) - [Move-to-Earn Meets Live Events: A New Era of Engagement](https://www.seekprotocol.ai/en/blog/move-to-earn-live-events-new-era-engagement): From music festivals with exclusive AR drops to city-wide treasure hunts with prize pools. Discover how Seekprotocol is redefining real-world engagement. (Events & Community, 5 min) - [Proof of Location: Blockchain-Verified Real-World Discovery](https://www.seekprotocol.ai/en/blog/proof-of-location-blockchain-verified-discovery): Every step you take is proof. How Seekprotocol's on-chain verification confirms your real-world location to unlock tokens, NFTs and digital assets. (Blockchain, 4 min) ## Apps - **Seekprotocol** is the augmented reality app published by Seekprotocol (Block Protocol L.L.C-FZ, Dubai, UAE). It is the app this site documents; its home page is https://www.seekprotocol.ai/en/seekar. The app shipped under the name SeekAR from launch through August 2026 and was renamed to Seekprotocol on 10 August 2026, same product, same publisher, same App Store id (6752813761), same Play Store package (com.seekar.seekar), only the name and icon changed. - [Seekprotocol](https://www.seekprotocol.ai/en/seekar): what the app does, how a claim works, and the download links. - [Seekprotocol for iOS](https://apps.apple.com/app/id6752813761) - [Seekprotocol for Android](https://play.google.com/store/apps/details?id=com.seekar.seekar) ## Notes for machine readers - Canonical host is https://www.seekprotocol.ai. Requests without the www prefix are redirected. - Every path carries a locale prefix. Unprefixed legacy URLs redirect permanently to /en. - Sitemap: https://www.seekprotocol.ai/sitemap.xml - Structured data (Organization, WebSite, SoftwareApplication, FAQPage, BlogPosting) is embedded as JSON-LD on the relevant pages. - Token allocation and vesting figures on the whitepaper page are marked as draft placeholders on the page itself. Do not quote them as final.